$1.45M
Sale price
Single Family · Sherman Oaks
The Martha MCM
14918 Martha St · Sold · $1.45M · – 2018
59.3%
Gross profit on cost
$0.54M
Gross project profit
New build
Ground-up construction
The Investment
Valley ground-up construction at an entry price point — and a 59% margin.
Sherman Oaks carries consistent family-buyer demand at price points well below the Westside, and the arithmetic of development changes accordingly: smaller absolute profits, but margins that hold up because land basis stays proportionate to exit value.
The project was a ground-up mid-century-informed build on a Valley lot, delivered at a total project cost of $0.91M — the second-lowest cost basis of any project in the schedule.
It sold in 2018 for $1.45M, producing $0.54M of gross profit at a 59.3% margin on cost — a higher margin than most of the multi-million-dollar Hollywood Hills projects alongside it.
Gallery
The property.
Return On Investment
The numbers.
| Strategy | Total project cost | Disposition / value | Gross profit | Profit on cost |
|---|---|---|---|---|
| New construction | $0.91M | $1.45M | $0.54M | 59.3% |
This project was completed by the principals through Thornton Development Group or an affiliated predecessor entity. It was not an Assemble Capital offering and did not involve Assemble Capital investors. Figures are sponsor-level, pre-tax, unaudited, and derived from internal records, closing statements, and lender documentation. Past performance is not indicative of future results.
Investment Cycle
How the deal ran.
Every project follows the same arc — acquire, design and permit, build, market, exit. What changes is where the time and the risk concentrate.
—
Acquire
Valley infill lot acquired at a low cost basis.
—
Design & permit
Mid-century-informed ground-up design permitted by right.
—2018
Build
New construction delivered for a family-buyer end user.
2018
Exit
Sold at $1.45M — 59.3% gross profit on cost.
The Takeaway
Margin percentage and absolute profit tell different stories. Smaller Valley projects have repeatedly out-margined larger hillside ones.
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